Allite has unveiled a series of its Super Magnesium rims. These are claimed to be the first-ever rims to be produced using Allite’s… ‘revolutionary Allite Super Magnesium alloy.’

The R370 rims are tailored specifically for road riding while the G370 and G380 rims are primarily suited for gravel. All three rims have been developed in collaboration with pioneering wheel designer Bill Shook, Founder and Chief Engineer at American Classic for 36 years.

Allite Super Magnesium claims to offer significantly improved vibration damping characteristics compared to both aluminium or carbon fibre rims… ‘leading to a noticeably smoother ride.’

A release from Allite noted that… ‘Vibration Spectrum Analysis found Allite Super Magnesium to offer a 24% peak vibration reduction compared to carbon, and a 16% reduction compared to aluminium.’

With higher specific strength values than most aluminium alloys and greater impact resistance than carbon, Allite claims that it has also been able to produce lighter rims capable of offering the same premium performance:

R370 Road Rim Weight – 375g
Aluminum Comparable – 465g
Carbon Comparable – 435g

G380 Gravel Rim Weight – 405g
Aluminum Comparable – 515g
Carbon Comparable – 455g

The company added that… ‘magnesium is also considered to be the most eco-friendly and sustainable metal in the world. It is 100% recyclable, dissolves naturally leaving no trace, and has widespread natural occurrence with unlimited reserves.’